Sunday, 6 September 2015

Ultimate Guide: Market Power of Translating Media


Let your media travel

There is no better time to accentuate this than now: domestic box-office is not as integral as it used to be. Hollywood relied on most of its gross coming from its own shores, but there are a few reasons for the sudden decline in influence. The first being piracy, no matter what people say it is detrimental to box office and becoming increasingly so in America and the UK to some degree; the second being that there is a realisation of the power of overseas market and the sheer potential by numbers; and thirdly, foreign markets now want to see these huge-scale blockbusters that only Hollywood has the resources to make. Hollywood is a global commodity. How does Hollywood reach these audiences? They use subtitle services and dubbing services according to each nation’s preference.